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Two Yokohama Tires Win GOOD DESIGN Awards

The GEOLANDAR X-MT and AVID Ascend GT have been honored in the transportation category by The Chicago Athenaeum.



Yokohama Tire earned two impressive 2018 GOOD DESIGN awards from The Chicago Athenaeum. Yokohama was honored in the transportation category for two tires: the GEOLANDAR X-MT and AVID Ascend GT.

The Chicago Athenaeum’s GOOD DESIGN awards program creates an awareness about contemporary design and honors products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.

Yokohama was recognized for its off-road tire, the X-MT. Launched in July, it’s the latest addition to Yokohama’s GEOLANDAR lineup and is available in 12 sizes, from 17-inch to 24-inch rim diameters with outside diameters up to 40 inches. The extreme mud terrain tire offers outstanding treadwear and on-road handling to provide enthusiasts with an exceptional balance of performance and value.


The Ascend GT – which also debuted in July – is Yokohama’s latest offering in the grand touring segment. Available in 54 H- and V-rated sizes, the highly advanced all-season tire delivers improved handling, long mileage and superior comfort.