yokohama Archives - aftermarketNews
Yokohama to Build New Tire Plant in Mexico

The facility is set to begin production in early 2027, with a planned annual output of 5 million tires. 

Yokohama Tire Plant Mexico
Yokohama Sells Assets of Friend Tire Co. to Southern Tire Mart

Sales of the Yokohama brand through FTC have been transferred to Southern Tire Mart as of April 1.

Yokohama Tire’s Annual Spring Rebate Promotion is On

Among the tires available in the special promotion are the ADVAN Apex and GEOLANDAR X-CV.

Giti, Yokohama, Cooper Support National Tire Safety Week

The 2020 campaign, ‘Know Your Roll,’ is designed to educate consumers about the importance of proper tire care.

Yokohama Reopening Mississippi Truck Tire Plant

The plant, which produces commercial truck tires, is scheduled to go back online April 27.

Yokohama Tire Goes ‘Off The Road’ With New National Rebate Offer

The offer includes three of Yokohama’s hottest off-road treads: the GEOLANDAR X-AT, GEOLANDAR X-MT and GEOLANDAR M/T G003.

Yokohama Tire Receives Platinum Supplier Award From Caterpillar For The Seventh Straight Year

Caterpillar’s SQEP award distinguishes suppliers like Yokohama that have exhibited excellent process control, shown a desire for ongoing continuous improvement and have provided quality products to Caterpillar.

Yokohama Tire Partnering With FuelFest 

The auto festival being held in memory of the late Fast and Furious star Paul Walker will bring together music and cars in the name of charity.

Two Yokohama Tires Win GOOD DESIGN Awards

The GEOLANDAR X-MT and AVID Ascend GT have been honored in the transportation category by The Chicago Athenaeum.

Yokohama Tire Relaunches EXCEED Online Dealer Training Program

The redesigned site features new content and now allows users to see consumer and commercial sections via one login.

Yokohama Tire Kicks Off Fall National Rebate

From now through Oct. 31, consumers can get a Yokohama Visa Prepaid card valued up to $100 after purchasing a set of four select Yokohama tires, including the new, all-season AVID Ascend GT.

Yokohama Tire Partners With Spartan To Power New Tire Promotion

Consumers who buy four Yokohama tires from now through Sept. 30 will receive a free Spartan race entry.