FULLERTON, CA Yokohama Tire Corp. (YTC) has added two seasoned employees to its team: Gregg Vandermark has been named performance marketing manager and Rusty Taylor is the new manager of finance and administration, Business Division.
Vandermark’s responsibilities will include corporate and consumer ride and drives, dealer training, and working with automotive enthusiast groups and car clubs. Vandermark has more than eight years of tire industry experience, having formerly served in several positions at Toyo Tires including motorsports sales manager and ultra high performance sales manager.
Taylor holds an MBA from USC in strategy and finance. Taylor’s duties will include planning and forecasting budgets; generating financial models; and developing business plans for sales, marketing and finance. Taylor will also review proposals.
"What stood out about these two individuals is the love of their work. Gregg is a self confessed car guy with affection for tires. Rusty loves strategy and has a knack for numbers," said MacMaster. "Their industry experience will assist YTC immensely as we continue to expand."
For more information about Yokohama, go to: http://www.yokohamatire.com.