Trico Products Corp., a global leader in wiper blade technology, is promoting routine vehicle maintenance with the TRICO “Change Your Clocks, Change Your Blades” campaign as Daylight Saving Time approaches on Sunday, March 13.

“Harsh winter weather reduces wiper blade effectiveness over time, directly affecting driving visibility,” said Dawn Gonzalez, brand manager at Trico Products Corp. “The goal of TRICO’s ‘Change Your Clocks, Change Your Blades’ campaign is to spread awareness about the need for wiper blade maintenance during this time of year and to place driver safety at top of mind.”

The spring season is often characterized by rainy weather conditions, further emphasizing the need for visibility precautions while driving. TRICO says it offers a wide range of wiper blades options with advanced beam technology delivering all-weather performance.

In addition, this spring’s “Change Your Clocks, Change Your Blades” campaign coincides with TRICO’s “Storm the Court” campaign, which features an enter-to-win sweepstakes for a new set of wiper blades, further encouraging the need for seasonal vehicle maintenance and driver safety awareness. Throughout the NCAA basketball tournament, individuals will be able to enter for the chance to win one of 64 sets of TRICO Force wiper blades on the campaign’s dedicated landing page, tricowipers.com/stormthecourt.