Tire Discounters Appoints New Marketing, Supply Chain Leaders

Tire Discounters Appoints New Marketing, Supply Chain Leaders

Michael Sarow has been appointed to head of marketing and Jonathan Burns has been named VP of category management.

Tire Discounters has appointed two new leaders in its marketing and supply chain departments. Michael Sarow has been appointed to head of marketing and Jonathan Burns has been named vice president of category management.

“These new leaders have an eye on the future, and their addition will help Tire Discounters continue its incredible growth,” said Jamie Ward, CEO of Tire Discounters. “We are more than tires, and the creativity and collaboration from Mike and Jonathan will help fuel our next level of success.”

Sarow joined Tire Discounters as senior director of marketing in May. He has a diverse background in omnichannel marketing, brand management, digital content strategy, ecommerce and product innovation. Most recently, he held the position of marketing director at Russell Stover.

Burns began his role at Tire Discounters in September, bringing with him more than 20 years of experience in the tire industry in roles of increasing responsibility from marketing to purchasing. Burns most recently spent two years as the vice president of purchasing at Les Schwab. His demonstrated success focused on collaboration and strategic relationships will help Tire Discounters continue its growth, the company said.

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