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TIE Kinetix And HDA Truck Pride Sign Agreement For New EDI Trading Platform

The goal with the new platform is to boost adoption, simplify collaboration and enhance efficiencies in the process.


E-commerce provider TIE Kinetix has signed an agreement with HDA Truck Pride to implement a new EDI trading platform for the commercial vehicle sales and marketing organization through its FLOW Partner Automation. HDA Truck Pride is one of North America’s largest independent providers of parts and service to the commercial vehicle aftermarket. Its network consists of more than 750 distribution locations and more than 400 service facilities across North America.


HDA Truck Pride will use TIE Kinetix’s experience and product technology to provide its organization and its business partners with a standardized global partner automation platform to consolidate and improve current trading processes for order and invoice data, and to expand the use of its online EDI trading platform throughout its distributor and manufacturer network.

The goal with the new platform is to boost adoption, simplify collaboration and enhance efficiencies in the process. Platforms like FLOW Partner Automation make it easy to receive data and documents from business partners and allow the controlled and automated exchange of data and documents, according to TIE Kinetix.


TIE Kinetix will assist with enabling new platform integrations with third-party software providers for ERP/WMS/CRM, and more. 

Jan Sundelin, CEO of TIE Kinetix, commented, “We are excited that we are starting this partnership with HDA Truck Pride. HDA Truck Pride has captured our vision with our FLOW Partner Automation Platform to combine EDI/XML capabilities with a partner ecosystem platform that integrates seamlessly with the existing systems and infrastructure of our customers. We are proud that we can contribute to HDA Truck Pride’s success and footprint in the commercial vehicle aftermarket by sharing our more than 32 years’ experience in complex integration processes between trading partners. Delivering and integrating a platform with ERP, WMS, CRM, digital commerce and analytics tools show our unique capabilities and the value we can bring to the heavy-duty market toward 100% digitalization with a fully integrated partner ecosystem.”


John Lurz, director of IT at HDA Truck Pride, added, “We are excited to begin our partnership with TIE Kinetix and look forward to realizing the benefits of their FLOW platform – simplification, enhanced operational efficiencies, and an increase of EDI adoption and utilization across our members and supplier partners.



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