The Wheel Group (TWG) announced that industry veteran Jill Hepp has joined the company as marketing manager. In her new role, Hepp will further develop TWG’s growing position in the automotive aftermarket and lead its growth across its multiple brands, TWG said.
“Jill’s deep breadth of experience in marketing positions at multiple leading companies and her professionalism makes her a valuable addition to The Wheel Group,” said TWG Executive Chairman Wade Kawasaki. “I look forward to her helping lead growth across our current group of dynamic and innovative brands as well as our future acquisitions as we continue to grow our portfolio of brands.”
With more than a decade in the industry, Hepp brings an extensive amount of valued experience in leadership and marketing positions, TWG said. In her most recent role as senior director of marketing at Derive Systems, she grew revenue for its Bully Dog and SCT performance-tuning brands through SMS and affiliate marketing. Prior to that position, Hepp served as the director of marketing for the Accel Performance Group and its family of brands, including Mr. Gasket, Accel, Mallory Ignition, Lakewood, QuickTime and Hays, where she grew and developed both the channel and end-user experiences.
“I am excited to be a part of the dynamic team at The Wheel Group,” said Hepp. “I look forward to working with the team to showcase our impressive portfolio of products in new and innovative ways, and I’m thrilled to continue my career in an industry that I love.”
A manufacturer and distributor of wheels and tires in the auto enthusiast market, TWG has experienced growth in sales and market share over the past two years as it has grown its presence and portfolio in the off-road and overland industry, the company said.
