Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) Installer Survey, we learn what shops do after finding out that their favorite brand supplier is out of stock.
In its 2007 Installer Survey, IMR asked general repair shops what they do when they find their favorite brand supplier out of stock. More than half of general repair shops said they will go to a different supplier when that happens. Twenty-four percent said they will go to their second favorite brand and about 17 percent of general repair shops said they will wait until their supplier restocks. Only 7.5 percent say they have no preference and will use any brand available.
For more information on IMR and its research capabilities, visit IMR at http://www.industrialmr.com or call 800-654-1079.