Brand loyalty continues to be an important issue with technicians and shop owners, as seen in the results of the Brake & Front End 2008 Shop Profile. When asked: “When a parts supplier does not have the brand of product you specified, what do you do?” the majority, 62 percent, said they call another parts store. Thirty-one percent will ask the supplier to order it, while nearly the same amount, 29 percent, will accept another brand recommended by the supplier.
* Results add to more than 100% due to multiple responses
On average, shops surveyed said they purchase parts from 3 jobbers and 3.1 new car dealerships in a typical week.
This and other information can be found in the Brake & Front End 2008 Shop Profile from Babcox Research. For more information about Babcox Research, go to: http://www.babcox.com/marketing_research.html.