From aftermarketNews
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) Installer Survey, we look at the leading reasons repair shops don’t like to buy parts from new car dealerships.
According to data from IMR’s 2007 Installer Survey the number-one reason that general repair shops don’t like to buy parts at New Car Dealerships (NCD) is cost. Sixty-four percent say the cost is too high at NCDs. Following cost, other top reasons include poor availability (11.5 percent) and poor attitude (5.9) percent.
For more information on IMR and its research capabilities, visit IMR at http://www.industrialmr.com or call 800-654-1079.