In 2011, Babcox Research conducted a survey titled “B2B Information Delivery Methods” across a random sample of readers from Brake & Front End, ImportCar and Underhood Service magazines, using two methods: fax and email. The following information reflects 411 Babcox TechGroup magazine reader respondents from the June fax survey and 228 from the October email survey, focusing on Internet and social media usage.
QR Codes are the latest mobile tool being hyped by marketers today. We even saw them on t-shirts, booths and other marketing materials on display at this year’s AAPEX show. But, do most technicians even know what a QR code is?
QR Codes, short for Quick Response Codes, are a type of bar code that can be scanned by a variety of mobile devices to instantly upload coupons, marketing materials or even videos. Many aftermarket suppliers have hopped on the QR Code bandwagon, offering helpful tech tips, installation videos and more to customers via this new technology. Unfortunately, technicians have been a bit slow to catch on to the craze.
As the chart here illustrates, only 20 percent of email respondents and 14 percent of fax respondents to the Babcox survey say they have clicked on a QR code before. More than half (of both surveys combined) say they don’t know what a QR Code is.
Stay tuned for more data on Internet and social media usage by independent repair shops in future editions of The Pulse.
For more information about Babcox Research, click here.
