Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) Installer Survey, we continue a series of reports that look at the model year of vehicles that are being serviced by the various service outlets.
In the survey, shop manager respondents were presented with the question, “What model years of cars account for most of your volume?”
The following chart shows the answers from Quick Lubes. The shape of the curve shows that they are getting a good portion of their business from vehicles in the lucrative five-to-seven year old range, which means they have an opportunity to sell them other services.
Next week we will review the data from the New Car Dealerships, General Repair Shops and Quick Lubes.
For more information on IMR and its research capabilities, visit IMR at http://www.industrialmr.com or call 800-654-1079.