From aftermarketNews Staff & Wire Reports

Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using research conducted by the National Catalog Managers Association (NCMA), we look at the counter professional’s favorite information sources.

Paper or plastic? We’re not asking how you’d prefer to have your groceries baggged, but this is a question you hear a lot in the aftermarket these days. In this instance, we’re talking about catalogs – the printed paper version or its electronic counterpart. A hot debate has ensued as to whether the industry ever can, or should, get rid of paper cats. The results of NCMA’s recent survey of counter professionals shows usage of paper versus electronic remains nearly tied, with paper catalogs at 86 percent and e-cats at 84 percent.

For more information, visit the National Catalog Managers Association website: http://ncmacat.org.