In 2011, Babcox Research conducted a survey titled “B2B Information Delivery Methods” across a random sample of readers from Brake & Front End, ImportCar and Underhood Service magazines, using two methods: fax and email. The following information reflects 411 Babcox TechGroup magazine reader respondents from the June fax survey and 228 from the October email survey, focusing on Internet and social media usage. For today’s issue of "The Pulse" we look at the various types of mobile devices on the market today and which are most utilized by technicians.
 
While the overall consumer market for iPhones, iPads and the variety of smartphones and tablets is hot today, research conducted by Babcox notes that the majority of technicians have not bought into this trend — at least not yet. Fifty-four percent of email respondents and 64 percent of fax respondents said they don’t own any of these types of mobile devices. Of those who do, Droid devices were most popular (20 percent).
 
For more information about Babcox Research, click here.