A recent survey conducted by Babcox Research asked jobber and retail subscribers to Counterman magazine what they considered to be their primary sources of competition. As the chart below illustrates, the majority (53 percent) of jobbers see other jobbers as their top competition. The same can be seen with retailers 60 percent say they view other retailers as their top competition.
Methodology:
In September 2009, Babcox Research mailed 4,499 questionnaires to jobber and retail subscribers of Counterman magazine. More than 450 surveys were completed and returned for a 10 percent response rate. Both audiences, jobbers and retailers, were sent the same questionnaire. Babcox Research also asks similar questions of independent repair shops in its annual P.A.R.T.S. (Professional Automotive Repair Technician Survey).
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