For this week’s “The Pulse,” we look at data from IMR Research that shows new car dealer share of non-warranty work by vehicle age. The data breaks down market share by domestic, Asian and European makes.
As the chart illustrates, new car dealers do a good job of holding on to motorists for vehicle maintenance and repair just after warranties run out. However, we see their grip on the market start to loosen as vehicles age.
For more information on IMR and its research capabilities, visit www.AutomotiveResearch.com or call Bill Thompson at 800-654-1079.