Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) Installer Survey, we begin a series of reports that look at the model year of vehicles that are being serviced by the various service outlets.

In the survey, shop manager respondents were presented with the question, “What model years of cars account for most of your volume?”

The following chart shows the answers from General Repair Shops. These shops are mostly servicing the 68 million vehicles in the lucrative six-to-10 year old range where the average service expenditure is in excess of $600 annually.

Next week we will present the data for Quick Lubes.

For more information on IMR and its research capabilities, visit IMR at: http://www.industrialmr.com or call 800-654-1079.