Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using Babcox Research, we look at how often brake repair shops specify a particular brand when ordering parts.

A recent survey of Brake and Front End readers reveals that about 60 percent of respondents always or frequently specify brand when ordering vehicle parts.

Ninety-three percent responded that if they do not specify a particular brand, it’s because they already know what brand that vendor will supply.

How frequently do customers specify a certain brand? Nearly 70 percent of respondents to the Brake and Front End survey reported “rarely” or “never,” while 27 percent said “sometimes,” and 4 percent said “frequently.”

For more information about Babcox Research, go to: http://www.babcox.com/marketing_research.html.