According to data collected by Babcox Research for the 2009 Counterman Reader Profile, the majority of jobber sales 72 percent are to shops, with just 28 percent of jobber sales going to DIYers. Meanwhile, retailers show a more even mix with 46 percent of sales going to shops and 54 percent to the DIY market.
Methodology:
In September 2009, Babcox Research mailed 4,499 questionnaires to jobber and retail subscribers of Counterman magazine. More than 450 surveys were completed and returned for a 10 percent response rate. Both audiences, jobbers and retailers, were sent the same questionnaire.
For more information about Babcox Research, visit http://www.babcox.com/marketing_research.html.