In a recent survey conducted by Babcox Research, jobber and retail subscribers to Counterman magazine were asked to report any changes to the number of shop accounts they’ve had in the past year.
Despite economic turbulence that has posed a challenge to most businesses in the past year, the majority of jobbers surveyed by Counterman say they maintained their number of shop accounts over the past year but thirty percent saw a decrease in the number of shop accounts over the past year. On the other hand, 41 percent of retailers claim to have increased the number of shop accounts in the past year.
Methodology:
In September 2009, Babcox Research mailed 4,499 questionnaires to jobber and retail subscribers of Counterman magazine. More than 450 surveys were completed and returned for a 10 percent response rate. Both audiences, jobbers and retailers, were sent the same questionnaire. Babcox Research also asks similar questions of independent repair shops in its annual P.A.R.T.S. (Professional Automotive Repair Technician Survey).
Click here for more information about Babcox Research.