Sports Marketing Archives - aftermarketNews
Autolite Finalizes Partnership with Professional Bull Riders to Sponsor New PBR Challenger Series

The PBR Challenger Series launches its inaugural season on June 3 and will run through Nov. 3, 2022.

Nexen Named Official Tire Of The Anaheim Ducks

This exclusive partnership was designed to increase brand awareness among NHL Fans, arena guests on West Coast.

Valvoline Announces 2021 Partnership With Toronto Blue Jays

Marketing alignment demonstrates ‘The Original Motor Oil’ brand’s ongoing commitment to expanding its Canadian footprint.

Hankook Tire’s MLB ‘Never Halfway’ Campaign Returns

Both commercials are centered on Los Angeles Dodgers All-Star pitcher Clayton Kershaw.

Yokohama Tire Celebrates 10 Years Sponsoring LA Angels

Yokohama has been a sponsor of the American League West team since 2011.

LIQUI MOLY Named Official Sponsor Of Hahnenkamm Races

Managing Director Ernst Prost said he considers sponsoring activity part of LIQUI MOLY’s aggressive marketing strategy.

Sullivan Tire And Auto Service Announces Sports Partnerships

As part of a 12-month agreement with New England Patriots fullback James Develin, Sullivan Tire and Auto Service has created a series of video interviews between Paul Sullivan and Develin based on Develin’s professional and personal life.

Falken Extends Football Sponsorships Across Europe: 8 Countries, 21 Clubs

The Pan-European football communication strategy is seeing a focus on the English, Spanish and German markets.