Nexen Tire America Inc., a worldwide leader in high-performance, passenger, SUV/light truck and winter tire technology, today announced a three-year partnership as the exclusive tire for the Anaheim Ducks and Honda Center. Nexen Tire has secured category exclusivity, making them the only tire company to be partnered with the Anaheim Ducks and Honda Center.
In addition to millions of television viewers in every major North American market, more than 1.3 million Ducks fans across Southern California will experience a wide variety of Nexen Tire branding for each of the team’s regular season and playoff home games. The 650,000 square-foot Honda Center arena is home to the Anaheim Ducks as well as several blockbuster concerts and sporting events every year.
The Anaheim Ducks secured the first Stanley Cup championship in franchise history in 2007, becoming the first team from California to win hockey’s ultimate prize. The Ducks have reached the Conference Finals five times (2003, 2006, 2007, 2015 & 2017) and the Stanley Cup Final twice (2003 & 2007). The Ducks look to a promising future with five first-round picks from the last three NHL Drafts, including Trevor Zegras (ninth overall in 2019), Brayden Tracey (29th overall in 2019), Jamie Drysdale (sixth overall in 2020), Jacob Perreault (27th overall in 2020) and Mason McTavish (third overall in 2021). Those five first-round picks represent the most in the Western Conference.
“Nexen Tire is extremely excited to be a part of a championship NHL franchise like the Anaheim Ducks and their premier arena, the Honda Center,” said Brian YoonSeok Han, CEO of Nexen Tire America, Inc. “This partnership will help to elevate the Nexen Tire brand among more than a million NHL fans across Southern California, and when these fans enter the Honda Center arena during a Ducks game or other premier events, they’ll know Nexen Tire has their back.”
Every season more than 1.4-million Ducks social-media followers can watch the Nexen Tire High-Performance Play of the Week via social media. Sponsored by Nexen Tire, the High-Performance Play of the Week recaps the Ducks’ best plays of the week.
“We are thrilled to partner with an innovative and customer-centric company like Nexen Tire,” said Aaron Teats, President of Business Operations of the Anaheim Ducks. “We look forward to creating a synergy between our brands across the Southern California market that drives awareness to Nexen Tire’s world-class products in front of our passionate fans at Honda Center.”
The new partnership comes as the latest addition to Nexen Tire Global’s sports marketing partnership portfolio, which continues to grow at a rapid pace, thanks to several key existing partnerships with massive sports icons like Manchester City, U.S. Formula DRIFT, AC Milan and BK Mladá.