Synchrony Renews Longstanding Partnership With 4 Wheel Parts

Synchrony Renews Long Partnership With 4 Wheel Parts

Synchrony’s consumer financing continues to drive 4 Wheel Parts’ growth in the $10-plus billion Jeep and truck accessory market.

Synchrony, a premier consumer financial services company, has announced a multi-year renewal with 4 Wheel Parts (4WP). The global retailer of aftermarket Jeep, SUV and truck parts, accessories, and performance products will continue offering Synchrony’s competitive consumer financing at its 95 stores as well as its digital retail and telesales channels.

Synchrony’s flexible and scalable solutions enable 4WP to offer several promotional financing options tailored to every off-road enthusiast. According to Synchrony, these solutions help 4WP stand out from the competition, close more, larger sales faster, and nurture customer loyalty. In addition to enabling consumers to get more of what they want and build the vehicle of their dreams by paying over six to 24 months with deferred interest, 4WP is part of Synchrony Car Care network. In addition to 4WP stores, consumers may use the custom-branded credit card for gas, brakes, repairs, maintenance, and much more at more than 730,000 auto-related locations nationwide.  

The pandemic made touchless shopping a necessity, and Synchrony’s digital technology solutions help 4WP meet this moment of rapid change. Integrated into 4WP’s eCommerce platform,, Synchrony’s solutions help ensure a safe, seamless and socially distant experience for every payment process stage – applying for credit, completing the transaction, paying a bill, and servicing an account. For example, the advance prefill technology in Synchrony’s patent-pending dApply technology helps streamline the application process, reducing the number of fields a consumer must fill out on their mobile device or computer to open an account. Further, MobileID minimizes the amount of information consumers need to manually input, creating a faster approval process.  

“Synchrony is thrilled to continue our valued relationship with 4 Wheel Parts,” said Steve Roe, SVP and Leader, Automotive, Synchrony. “We are excited to keep helping 4 Wheel Parts increase market share in the growing $10-plus billion Jeep and truck accessory market by enabling them to build deep, lasting relationships by engaging off-road enthusiasts with insight-driven, flexible buying options and periodic cardholder incentives.”

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