Falken Tyre Europe GmbH has strengthened its marketing department with the appointment of Stephan Cimbal as head of marketing in Europe. Having begun his new role on July 1, Cimbal is responsible for the Japanese tire manufacturer’s marketing across the European region. He reports to Mark Bögner, marketing director Europe.

A business economist, Cimbal began his professional career at Brauerei Beck & Co., where he was responsible for sponsorship, events and global PR for the Beck’s beer brand. His automotive experience began during his role as head of marketing at Nürburgring GmbH. During the past five years, among other projects, he’s been a director at the LEDAVI Network with clients such as Mercedes-AMG, Volkswagen, BMW and Vodafone, as well as already having worked with Falken Tyre.

“I look forward to this task. Implementing the many different topics for one of the largest tire companies in the world is an exciting challenge,” said Cimbal. “The range is diverse – it includes the European marketing structure, motorsport, football, product launches and the implementation of a brand new design.”