VALHALLA, N.Y. SOMS Technologies, a provider of engine oil filtration products, has extended its line of microGreen oil filters to include major European and Asian automotive brands, including Audi, Honda, Infinity, Jaguar, Land Rover, Lexus, Mitsubishi, Nissan, Range Rover, Toyota and Volkswagen.
This latest expansion is in response to increased demand from fleets and individual drivers looking to reduce their carbon footprint while also saving money. By extending the filter’s availability, now an even greater range of businesses and consumers can use the microGreen filter to increase environmental efficiency of their current vehicles or boost the efficiency of new hybrid vehicles.
“We have seen a tremendous response from businesses and consumers alike that are focused on being more cost and environmentally conscious. By offering our filter for a broader range of vehicles, we are enabling drivers to make the most of their current vehicle investment while positively impacting the environment,” said Miles Flamenbaum, CEO of SOMS Technologies. “If every vehicle in the U.S. were to convert to the microGreen filter, we could reduce annual motor oil use by 420 million gallons. With today’s expansion covering European and Asian vehicle models, we are one step closer to achieving that goal.”
This announcement comes on the heels of SOMS’ recent expansion into the Canadian market as well.