TABOR CITY, N.C. — Sensen North America has redesigned the packaging of its line of shocks and struts as well as its SpeedyStrut brand of complete strut assemblies.
The project was a collaborative effort between Sensen North America’s in-house marketing team and its distributors who provided input on design and market acceptability.
“This packaging features a more modern design that will better appeal to our North American distributors and end consumers,” said Jonathan Medford, director of marketing for Sensen North America. “We used higher-quality materials to provide more strength and durability, a concern expressed by our customers as an industry-wide issue that has seldom been acknowledged and addressed by competitive brands.”
Other features of the boxes include a self-assembled top-load design with hinged die-cut handles to make it easier to carry larger struts.
The new design was so well received in the Sensen organization that the factory will implement the design to all markets worldwide, the company said. The new packaging will begin phasing into inventory this June.
