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Executive Interview with Randy Mordue, Director, Aftermarket Division, Akebono Corp.

Our latest edition of “Executive Interview” features Randy Mordue, director, Aftermarket Division, Akebono Corp. Mordue joined Akebono North America in 1999. He has more than 20 years of sales, national account and new business development experience within the automotive aftermarket industry. Mordue recently took the time to talk with aftermarketNews.com and bring us up to speed on the latest developments at Akebono.

DST Asks: How Do You View the Industry and Your Career?

Every automobile in every dealer’s showroom in America displays an EPA fuel economy ratings sticker. The ratings are estimates developed by the automakers after testing a limited number of pre-production vehicles. The EPA then verifies the results on roughly 10 to 15 percent of the vehicles produced for that year. The tests, repeated the same way each time in a controlled environment, are the same for all autos and are supposed to simulate city and highway driving conditions. They can’t – and don’t – reflect the conditions under which every vehicle is driven; nor do they reflect the maintenance condition, type of fuel used, or – perhaps most importantly-the variety of driving styles that we all see everyday on the streets. What do mileage ratings and driving styles have to do with your aftermarket career? Plenty.

Hella Receives Award for Technical Innovation

Global automotive lighting and electronics supplier Hella KG Hueck and Co. has received a “Trophy of Excellence” for its technical innovations in the field of electronically-controlled bend lighting.