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NGK Spark Plugs Announces Executive Change

Kent Howard has been promoted to senior vice president, Strategic Growth and Partnerships.

Spark Lines Inc.
DENSO Spark Plugs Power Racer Matt Smith To Victory

Smith now holds the No. 1 ranking in the Pro Stock Motorcycle class.

Spotless Spark Plug Sockets Protect Engine Performance

The first thing that comes to my mind when trying to keep an automotive engine running clean is changing oil, but cleanliness goes far beyond lubrication. One of the most essential components for promoting engine life is the spark plug. Spark plugs deliver the electric current from the ignition system in our vehicles to the

NPD: DIY Projects Spark Sales Of Select Automotive Products

DIY basics collectively grew by 44% in April and May combined.

Coronavirus Sparks Jump In Car-Care Product Sales At Chipex

Paint-chip repair kits are popular online items during the spring sales season.

How to Talk to Customers About Aftermarket Spark Plugs

How many customers are asking for higher performing spark plugs? Maybe the number is only a few, but there are several good reasons for them to explore their ignition options and how metallurgy can impact their engines. It is important to remember that many customers do not understand the benefits different metallurgies can have for

NGK Becomes Official Spark Plug Of Kalitta Motorsports

The marketing partnership, which will officially begin in 2020, will see every race car in the Kalitta Motorsports stable use NGK Spark Plugs in all NHRA Mello Yello Drag Racing Series events.

E3 Spark Plugs Enters Lithium Battery Market

By utilizing advanced chemistry and system design, E3 Lithium offers outstanding cycle life, high charge acceptance, and up to a 60% weight reduction over lead-acid batteries in addition to outstanding cold cranking power, said the company.

Iridium Aftermarket Spark Plugs Offer OE-Level Performance

Aftermarket parts manufacturers live to push the boundaries of performance. This is true of companies specializing in any type of auto part. In the case of spark plug manufacturers, they have been optimizing their products by working with more durable and ignitable metals.