OPINION: Rotors, Resurfacing and the Law: How the Glad/Midas Lawsuit Will Change How You Sell Brakes
In my opinion, this lawsuit has been a black eye for all shops. The true victims in this case are not the consumers, but the honest independent shops and Midas franchisees who now have to face an even more skeptical public.
CCAR Recognizes Pohanka Collision Center of Chantilly as First-Ever ‘GreenLink Shop’
The GreenLink Shop status, an extension of CCAR’s CCAR-GreenLink Environmental Compliance Assistance Center and S/P2 (Safety and Pollution Prevention) E-learning Program, is designed to promote consumer confidence in local automotive repair facilities’ environmental/safety awareness and stewardship.
The Pulse: How Technicians Source Rotors
Availability is the leading reason shops rely on their “first call” for rotors, according to a recent Counterman survey.
Raybestos Revamps Loyalty Program, Now Free to Techs in 2010
The ‘Raybestos Rewards’ Program takes the place of the Raybestos Safety Center Program and is intended to increase participation and enhance brand awareness.
Federal-Mogul ‘Smart Choice’ Campaign to Feature Special Offers
Designed to reinforce the message that longer-lasting, better-performing replacement products are today’s best option for consumers, the Smart Choice campaign now includes special offers featuring Federal-Mogul’s premium Wagner ThermoQuiet brake pads and shoes, ANCO wiper blades and Champion spark plugs.
Tenneco Offering Cash Rewards to Parts Professionals Who Sell Walker Mufflers
‘Muffler for Life’ Spring promotion includes $10 reward for every sale of a Walker Quiet-Flow SS muffler or welded assembly.
Delphi Launches 2010 ‘Destination: Victory Lane’ Technician Promotion
This year’s winner’s circle includes more grand prizes, bigger weekly prizes, including 25 Plasma TVs, and cool instant prizes of Delphi merchandise and gift cards.
Price Slashed on National Car Care Month Point-of-Sale Kits
For a limited time, the council’s “Be Car Care Aware” point-of-sale starter kits will be offered at $59, a 25 percent savings. The kits contain materials to enhance community car care events in April and throughout the year, and can be easily ordered online at http://www.carcare.org/point-of-sale-kit.
Executive Interview with Michael Proud, Director of Marketing, North America, for Federal-Mogul Corp.
Michael Proud is director of marketing, North America, for Federal-Mogul Corp., with responsibility for the company’s extensive portfolio of North American brands and go-to-market programs. A 20-year industry veteran, Proud joined Federal-Mogul in 1999 and has held a variety of marketing positions within the company’s global aftermarket operations. In today’s exclusive AMN Executive Interview, Proud talks about the supplier’s new “Smart Choice” campaign to promote the use of premium brand products at the consumer level.
The Pulse: How Technicians Source Oxygen Sensors
Brand is a top factor in the oxygen sensor category.