Royal Purple Named The Official Racing Oil/Lubricant Of SVRA For 2015 - aftermarketNews

Royal Purple Named The Official Racing Oil/Lubricant Of SVRA For 2015

Royal-Purple-SVRASOUTHLAKE, Texas – Vintage racing fans and participants will see purple at Sportscar Vintage Racing Association (SVRA) events in 2015 thanks to the presence of Royal Purple, the Official Racing Oil/Lubricant of SVRA.

Royal Purple has been named the official racing oil/lubricant of Sportscar Vintage Racing Association (SVRA) events in 2015. Royal Purple branding will be prominently featured at each of the 18 events and lubrication experts will be available to assist racers and attendees in determining the appropriate products for their vehicles at select races. Under the terms of the agreement, at several of the SVRA events throughout the season, Royal Purple also will have its truck and hospitality trailer on site.

“Royal Purple partnered with the SVRA because there is a natural fit with our brand’s premium synthetic products, and its members’ desire to maintain the integrity of their cars, whether on display or on the track,” said Royal Purple Vice President of Marketing Leah Herrington. “By starting with the very best base oils and adding our own advanced proprietary additive technologies, we’ve developed products that not only provide unsurpassed protection, but also higher performance when cars are pushed to their limit on the track. Royal Purple is proud to be a part of the SVRA series, where history and unequaled quality go hand-in-hand.”

“We are committed to developing partnerships with quality, relevant suppliers. Royal Purple certainly fits that bill,” said SVRA Director of Sponsorships and Sales Greg Cooper. “Sponsorship of SVRA’s 2015 race season makes Royal Purple a more visible, more competitive oil and lubricants company in the vintage motorsports market.”

You May Also Like

Anchor Adds More BMW, MINI Coverage

The new products cover more than 1,994,760 applications and model years 2016-2024.

Aftermarket engine and transmission mount supplier Anchor Industries announced additional BMW and MINI coverage in its latest new product release. The 8 new part numbers are in stock and available for immediate delivery.

The new products cover more than 1,994,760 applications and model years 2016-2024.

For more information, contact your sales representative, or call the Anchor customer service department at 888-444-4616.

Holley Announces Shift to Holley Performance Brands 

The change underscores the company’s goal to enhance its presence across the high-performance automotive aftermarket sector.

Holley Announces Shift to Holley Performance Brands 
Hitachi Astemo Partners with Team Penske on 2024 INDYCAR Program

The upcoming 2024 season marks the 13th year of partnership between Hitachi Astemo and Team Penske.

Federated Announces New Affiliate Member
Dayco, Kalitta Motorsports Announce Partnership

Dayco is the newest member of the Kalitta Motorsports family of corporate partners, and Kalitta Motorsports is the newest distributor of Dayco belts.

Dayco, Kalitta Motorsports Announce Partnership
Castrol Becomes Official Motor Oil of Barrett-Jackson

At its first event under this new partnership, Castrol will introduce its new branding to the U.S. market.

Castrol-Barret-Jackson

Other Posts

PHINIA Reports Q1 2024 Results

U.S. GAAP net sales were $863 million, an increase of 3.4% compared with Q1 2023, according to PHINIA.

Bendix Making Changes at Indiana Manufacturing Operation

Bendix said it is transforming its distribution center into a state-of-the-art facility and consolidating dampers manufacturing into a single, larger space.

Doleco Announces Facility Expansion in Charlotte

The 33,000-square-foot facility is strategically positioned near major transportation hubs, providing optimal access to raw materials and speeding shipment of finished goods to all U.S. markets.

Standard Motor Products Introduces 268 New Numbers

The release provides new coverage in 75 product categories and 80 part numbers for 2023 and 2024 model-year vehicles, SMP said.