Rich White To Step Down From Car Care Council

Rich White Steps Down From Car Care Council

White led the industry-wide workgroup that developed the "Be Car Care Aware" campaign.

After serving more than 20 years as executive director of the Car Care Council, Rich White stepped down June 30 from leading the non-profit organization and its popular “Be Car Care Aware” consumer education campaign. 

The primary mission of the Car Care Council is to educate consumers about the benefits of regular vehicle maintenance, repair and care. Funded and operated by the Auto Care Association, the council communicates to the motoring public through three main channels: one, through the media with a variety of public relations tactics; two, directly to vehicle owners through social media, partnerships, and special events held during National Car Care Month and throughout the year; and three, through the industry, including shops, stores and aftermarket organizations, by creating and providing educational content, marketing tools and resources to help them communicate with current and prospective customers. 

During his tenure, White led the industry-wide workgroup that developed the “Be Car Care Aware” campaign and spearheaded the development of the popular Car Care Guide. Under his leadership, the Car Care Council has received many awards for its work, including the coveted Silver Anvil Award of Excellence from the Public Relations Society of America (PRSA). 

Most recently, White established Car Care Council North America, a partnership with Automotive Industries of Canada (AIA Canada), a trade association representing the Canadian automotive aftermarket supply and service chain, and ARIDRA, an association based in Mexico City representing manufacturers, representatives, importers and distributors of automotive parts and accessories. Today, the Car Care Council communicates car care information in English, French and Spanish.

“The Be Car Care Aware campaign originated as a member-driven initiative. Rich has been its steward for more than 20 years, elevating it from just an idea to where it is today,” said Bill Hanvey, president and CEO of the Auto Care Association. “We have been fortunate to have Rich develop the campaign from its inception to numerous programs and partnerships. We greatly appreciate how far he has taken it.”

When White retired from the role of senior vice president of the Auto Care Association in 2017, he continued to lead the Car Care Council as a consultant. Assuming the role of directing the Car Care Council will be Nathan Perrine, chief financial officer of the Auto Care Association.

You May Also Like

SEMA Appoints New Chief Financial Officer

Ryan Stutzman will replace George Afremow, current vice president and chief financial officer, who will retire in June after 12 years with the association.

Ryan Stutzman SEMA CFO

The Specialty Equipment Market Association (SEMA) announced Ryan Stutzman is joining the organization as chief financial officer, effective May 22. Stutzman will be based at SEMA’s headquarters in Diamond Bar, Calif.

Stutzman replaces George Afremow, current vice president and chief financial officer, who will retire in June after 12 years with the association.

ACC Board Now Accepting Nominations

Nominations for a Vice President position, as well as two Board seats, are being accepted until June 5.

MEMA Aftermarket Suppliers Launches Council of Remanufacturing Excellence

CoRE brings together the expanded resources of MEMA Aftermarket Suppliers and two peer group councils: Remanufacturing Business Council and Remanufacturing Technology & Operations Council.

MEMA Aftermarket Suppliers Announces Reman Roadshow, Annual Conference
Submissions Open for 2024 Technology Innovation Award

Submissions for the MEMA Aftermarket Suppliers’ Business Technology Council Aftermarket Technology Innovation Award are due by August 16, 2024.

MEMA’s McCarthy, Wilson Provide Right to Repair Updates
AAPEX Webinars for 2024 Set to Kick Off

“What the Automotive Aftermarket Supply Chain Can Learn From Shops and How the Industry Can Provide Shops What They Need To Succeed,” is the first in this year’s series of free webinars.


Other Posts

MEMA Applauds Biden Administration Initiative to Support Suppliers

The announcement of more than $100 million in funding and a suite of strategic actions is in support of small- and medium-sized auto parts manufacturers and autoworkers.

MEMA Applauds Biden Administration Initiative to Support Suppliers
New Board Leadership Announced by Women’s Industry Network

At the upcoming WIN Annual Conference in Newport Beach, California, the new 2024-2025 WIN Executive Committee and board members will be formally presented.

2024 SEMA Hall of Fame Inductees Announced

SEMA has announced the newest members of its Hall of Fame: Chris Kersting, Jack Priegel, Les Rudd and Jon Wyly.

SEMA Hall of Fame
MEMA Launches Right to Repair Campaign

As part of the campaign launch, MEMA Aftermarket Suppliers is executing a digital advertising spend across multiple channels – including social media, streaming services, websites, and more.

Right to repair 2