ELGIN, Ill. — Aftermarket advertising and market research veteran Randy Brothers has joined Wade&Partners to provide a new resource for suppliers and distribution in manufacturing and distribution strategy.
“Randy is extremely skilled in the newest marketing and research techniques that can be applied to the automotive, heavy duty and industrial aftermarkets”, said Bill Wade. “His ability to interpret new data and collaborate with all relevant functions and levels, while completing projects at an accelerated pace fits well with our mix of advanced management tools.”
Brothers most recently was with Gelia Wells and Mohr. He has worked with more than 50 supplier companies supporting hundreds of different product lines.
He specializes in marketing strategy and new product innovation, and has shepherded many new product introductions to both the OE market and the aftermarket, worldwide.
Brothers will frequently publish articles and blog posts in his new role at Wade&Partners.
Brothers holds an MBA from Case Western Reserve University and a BSEE from Case. He will be located in Wade&Partners Elgin, Ill., office.
