The Auto Care Association today announced an expansion in the data coverage of its exclusive Demand Index tool. Part of the TrendLens interactive data platform, over 80 Demand Index product groups will now encompass data from nine U.S. geographies, up from the initial four, offering a broader, more comprehensive view of the auto care landscape across the country.
The Auto Care Association says that Demand Index helps aftermarket companies know how their products are performing against the market with the only tool that provides hard part and other parts performance data from point of sales transactions.
The association adds that this expansion underscores Auto Care Association’s commitment to providing members and industry stakeholders with the most accurate, up-to-date insights into market demands and trends. By more than doubling the geographic data points, the Demand Index tool now offers more ways to visualize and analyze the latest data, allowing automotive aftermarket businesses to tailor their strategies accordingly.
Subscribing industry manufacturers receive automatic access to the enhanced market insights including segmentation of the data in both unit and dollar indices for the regions to track down trends and view even more granular perspective on regional variations in sales.
Consistent with the U.S. Census Bureau divisions, the nine geographic regions include:
California Oregon Washington
Arizona Colorado Idaho Montana Nevada New Mexico Utah Wyoming
WEST NORTH CENTRAL
Kansas Minnesota Missouri Nebraska North Dakota South Dakota
EAST NORTH CENTRAL
Illinois Indiana Michigan Ohio Wisconsin
New York Pennsylvania
Connecticut Maine Massachusetts New Hampshire Rhode Island
WEST SOUTH CENTRAL
Arkansas Louisiana Oklahoma
EAST SOUTH CENTRAL
Alabama Kentucky Mississippi Tennessee
Delaware District of Columbia Florida Georgia Maryland North Carolina South Carolina Virginia West Virginia
Current Demand Index subscribers can log in to instantly access the new data at trendlens.autocare.org.
Demand Index is only available for purchase by eligible manufacturers. To learn more about the tool and eligibility, visit autocare.org/demandindex.