Raybestos Racing Brakes Become Roush Fenway Marketing and Technical Partner - aftermarketNews

Raybestos Racing Brakes Become Roush Fenway Marketing and Technical Partner

Raybestos brand now providing brake packages as part of larger marketing relationship.

CONCORD, N.C. – Roush Fenway Racing has announced a multi-year marketing partnership with Raybestos that will see its four NASCAR Sprint Cup Series teams run Raybestos brake packages, beginning with short track and road course events in 2011.

While Raybestos has provided Roush Fenway with brakes for many of its 291 NASCAR wins and five NASCAR championships, 2011 marks the beginning of a larger technical and marketing partnership.

“We had a very successful test with the Raybestos brakes last year, and the feedback from all of our drivers was very positive,” said team owner Jack Roush. “This is the first time as an organization that we’ve designated a single supplier to meet all of our needs – and I think that speaks volumes about the quality products that Raybestos is producing.

“Slowing down is as crucial to winning as speeding up,” added Roush. ”We are confident this new relationship with Raybestos will play a big role in our success this year.”

"We are thrilled that all the Roush Fenway Fords are moving to the complete Raybestos brakes package for short track and road course events, where teams rely on superior braking performance in order to be competitive," said Josh Russell, Affinia‘s director of sales and marketing for Raybestos Racing Brakes & Chassis.

"Roush Fenway wanted to reduce weight and enhance their stopping power, and the Raybestos package delivers on both counts. It’s a new partnership we are very excited about."

Roush Fenway will run Raybestos Sprint Cup short track and road course brake packages, including Raybestos legendary high-friction racing brake pads. The ultra-lightweight aluminum alloy Raybestos six-piston calipers are the stiffest and lightest calipers available in NASCAR, according to Affinia. The company notes the calipers were developed using Raybestos technology partner Alcon’s state-of-the-art “optimized design” process, and include an asymmetric body design and advanced between-piston and crossover cooling features. The brake package also provides for the largest brake pad volume (surface area) and largest rotor (13.15” outside diameter, and 1.65” thick) available in NASCAR, Affinia says.

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