COLMAR, PA — R&B yesterday received shareholder approval to change its name to Dorman Products, Inc. Last fall, the company launched its “Dorman NEW SINCE 1918” marketing campaign and repositioned its brands under the single corporate umbrella of Dorman.
The company’s products are now sold under one of the Dorman sub-brands. The company explained that the change from R&B, Inc. to Dorman Products, Inc. will present a sharper image of the company and strengthen its corporate identity by connecting it directly to the company’s strongest brand. In addition, the company has changed its trading symbol on the Nasdaq National Market from “RBIN” to “DORM”. Trading under the new symbol will begin Friday May 26.
Dorman Products was founded in 1918 in Cincinnati, OH, by introducing “Hard-To-Find” parts and automotive hardware to the automotive aftermarket and has become one of the most widely recognized brand names. Dorman Products was purchased in 1994 by R&B Inc, which was founded by brothers Richard and Steven Berman in 1978. Through subsequent acquisitions and brand introductions, the company has marketed its products under a number of brand names until its brand consolidation in 2005.
President Richard Berman said of the name change approval, “The decision to transition from R&B to Dorman was predicated on making our parts easier to find, source and sell for our customers. By doing this, we are able to leverage the power of the Dorman brand by creating millions of impressions through consistent packaging, cataloging, product identity, and advertising. Our corporate tag line, New Since 1918 reinforces our commitment to bringing new products, new solutions, and new opportunities to both the automotive and home hardware segments.”
In addition, the company’s shareholders have elected Richard Berman, Steven Berman, George Bernstein, John Creamer, Jr., Paul Lederer and Edgar Levin to a one-year term on the company’s board of directors.
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