Purolator Launches 'Metal Wars' Filtration Videos with Messages of Steel - aftermarketNews

Purolator Launches ‘Metal Wars’ Filtration Videos with Messages of Steel

Purolator Metal Wars videos aim to demonstrate, in a graphic yet entertaining way, the structural integrity of steel versus paper-based materials.

BROADVIEW, Ill. — Most of us have seen news items or YouTube videos showing battles between robots that feature combat mechanisms such as circular saw blades, nasty jaws with an appetite for the appendages of opponents, pincers that are able to amputate limbs and drive mechanisms – all in the interest of exploiting opponents’ weaknesses.

In that same spirit, Purolator has launched a series of videos in which combat robots quickly and convincingly chew cardboard combatants to shreds. Part of a campaign designed to cast light on the use of cheap non-metallic components used in the manufacture of some oil filters, these videos can be viewed at http://www.purolatorautofilters.net/promotions/video/pages/videos.aspx.

The video series, titled "Metal Wars," specifically focuses on the internal end caps and center tubes that Purolator says in some competitive filters are made of flimsy, paper-based materials or plastic instead of strong, steel-based materials.

Purolator Metal Wars videos aim to demonstrate, in a graphic yet entertaining way, the structural integrity of steel versus paper-based materials. In Purolator Classic and PureOne oil filters, strong steel end caps and center tubes are used to ensure the media is supported for the life of the product and to minimize the potential for oil leak paths, according to the company.

"Since the installer and consumer can’t see the internal components of an oil filter they do not know that paper-like materials are being used," said Chuck Kerrigan, director of marketing at Purolator Filters. "We’ve always prided ourselves on using the very best, and most durable, components in our filters, and motorists, mechanics and parts professionals can all rest assured that our Purolator Classic and PureONE oil filters incorporate the finest materials and design features available. We stake our reputation on every filter that carries the Purolator name."

You May Also Like

PHINIA Reports Q1 2024 Results

U.S. GAAP net sales were $863 million, an increase of 3.4% compared with Q1 2023, according to PHINIA.

PHINIA Inc. reported results for the first quarter ended March 31, 2024.

First Quarter Highlights:

U.S. GAAP net sales of $863 million, an increase of 3.4% compared with Q1 2023.

Excluding $17 million of contract manufacturing sales, sales were up slightly compared to Q1 2023. Favorable pricing and currency were partially offset by lower commercial vehicle sales in Europe.

Bendix Making Changes at Indiana Manufacturing Operation

Bendix said it is transforming its distribution center into a state-of-the-art facility and consolidating dampers manufacturing into a single, larger space.

Doleco Announces Facility Expansion in Charlotte

The 33,000-square-foot facility is strategically positioned near major transportation hubs, providing optimal access to raw materials and speeding shipment of finished goods to all U.S. markets.

Standard Motor Products Introduces 268 New Numbers

The release provides new coverage in 75 product categories and 80 part numbers for 2023 and 2024 model-year vehicles, SMP said.

MAHLE Releases 2023 Sustainability Report

MAHLE noted it made significant progress in reducing its CO2 emissions, and increasing the use of renewable electricity.

MAHLE Releases 2023 Sustainability Report

Other Posts

Transtar Industries Continues Rapid Product Line Expansion 

The company is now offering OE recycled engines, in addition to its expansive line of OE recycled transmissions and transfer cases.

ZF Cleans Up Metro Park for Earth Day

ZF said the effort was in line with its dedication to sustainability, zero-waste and circularity.

ZF Cleans up Metro Park
PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

Motorcar Parts of America’s Selwyn Joffe on Core Values

Sustainability is embedded in every facet of the company’s operations, Joffe affirmed.

Motorcar Parts of America's Selwyn Joffe on Core Values