CLEVELAND – Prestolite Performance, a performance auto parts manufacturer of brands including Mr. Gasket, ACCEL, Lakewood and Mallory, recently added Rob Koller to its team as ACCEL and Mallory brand manager.
 
With 12 years of brand management experience, Koller will lead brands around current and new product strategy, consumer research, branding, point of purchase, sponsorships, Web and media.
 
“I’m excited to join Prestolite Performance at a time of exciting growth and innovation within the automotive industry,” Koller said. “Both ACCEL and Mallory are launching a number of initiatives for 2012 including new campaigns, products and more, affirming that these brands will continue to be a driving force in the ignition market.”
 
Before joining Prestolite Performance, Koller held branding and marketing positions at Nestle USA, Nestle Waters and Red Bull.