GRAPEVINE, Texas – Phyzix Automotive has announced the appointment of automotive industry veteran David Boyle as the company’s new chief operating officer (COO).
Phyzix Automotive through its Phyzix Synthetics brand offers a line of scientifically advanced high-performance products for today’s vehicles, including fuel system, engine, driveline, radiator and power steering additives and cleaners. Through its affiliation with NASCAR, Phyzix Synthetics manufactures and distributes a line of NASCAR-licensed professional automobile maintenance fluids designated as the "No. 1 Professional Maintenance Fluid of NASCAR."
In his new role as COO, Boyle brings more than 20 years of automotive experience to this leadership position at Phyzix.
“Phyzix has a great foundation to build upon” said Boyle. “Our vision for this space combined with our affiliation with NASCAR, one of the most recognizable brands in the world, has Phyzix poised to take the fluid maintenance business by storm.”
Prior to joining Phyzix, Boyle was president of Mobile Productivity Inc. (MPI), the automated vehicle inspection division of Service Repair Solutions Inc. (SRS Inc.). During his tenure with MPI, he was responsible for building and managing this startup venture to more than 1,000 dealership customers and 175 employees. Prior to MPI, he held various executive positions with Newgen Results Corp. Boyle’s automotive industry knowledge and motorsports background combined with his experience at building successful companies that become top tier auto dealership suppliers, uniquely qualifies him to lead Phyzix, the company says.
“The connection with NASCAR takes me back to my motorsports roots in Canada,” Boyle said. “Many people don’t realize that my initial exposure to the automotive industry was through racing back in my early 20s when I raced professionally for a number of years. I am very excited about this opportunity; Phyzix will do great things in the near future.”
Boyle added, “Our first order of business is to expose auto dealers to Phyzix. We are a brand new company with an exciting and new value proposition for dealers. We had the luxury of stepping back and looking at the established space of fluid maintenance chemicals and look for ways to improve every element of it. We have done that and now it’s time to get the message out.”
