FARMINGTON HILLS, Mich. — Philips Automotive Lighting North America, a division of Royal Philips Electronics, has appointed Pacific Marketing as its new sales agency in the Western U.S.

Pacific Marketing will be responsible for managing Philips’ aftermarket sales activities in Alaska, Arizona, California, Hawaii, New Mexico, Nevada, Oregon and Washington.

Pacific Marketing was founded in 1996 by three partners: Gary Swarberg, Daniel Peterson and Scott Corell. The company has 22 employees and four fully staffed and strategically located offices.

Dave Illes, Philips senior manager, North American Aftermarket, commented, “Pacific Marketing has an excellent reputation and provides us with valuable representation as well as a powerful sales reach into the West Coast, Southwest and Pacific Northwest territories. They know the automotive market well and have a great deal of expertise and experience in handling automotive and consumer products.”

Dan Peterson, one of the founding partners at Pacific Marketing, added, “It is a privilege to represent Philips in the aftermarket. This is a Fortune Global 500 company that continually brings forward thinking and innovation to the automotive lighting business. We look forward to being part of their team.”