ExxonMobil And NASCAR Announce Extension Of Mobil 1 As The ‘Official Motor Oil Of NASCAR’
The longtime partnership will expand into the digital space for the first time, as ExxonMobil and NASCAR launch a new content platform that explores NASCAR’s world-class automotive technology.
Standard Motor Products Releases TechSmart Tech Sessions Video Series
The videos are available for viewing on the TechSmart YouTube channel, www.youtube.com/TechSmartParts, as well as on Facebook, www.facebook.com/TechSmartParts, by clicking on the video channel button.
Federal-Mogul’s Champion Brand Surpasses 100,000 Facebook ‘Likes’
Aggressive digital advertising program and grassroots campaigns are driving a strong connection with younger consumers, the company says.
Wells Introduces ‘Virtual Tech’ Interactive Automotive Diagnostic Assistant
According to Wells, this industry-first technical resource at www.wellsVE.com guides users through each step in variety of diagnostic challenges.
Herman Trend Alert: ‘Knowledge Fracking’ Moves Organizations Forward
“Knowledge fracking” refers to the process of using the company’s proprietary social network to allow fragments of important information to rise to the surface where they can be shared. The valuable intellectual capital that was typically hidden on employees’ hard drives and in their emails is then available to everyone.
Voting Now Open In $125,000 ‘Search for a Champion’ Racing Sponsorship Contest
Hundreds of racers’ video entries are available for viewing at www.AlwaysaChampion.com; voters automatically entered in sweepstakes for free shirts, posters.
Dayco Unveils New Packaging for Automotive Aftermarket, Heavy-Duty Product Lines
Features of the new packaging include a redefined black and blue glossy appearance, upgraded print board, detailed belt rib style (depending on the part number) and in-depth routing diagrams. In an effort to add value to its tensioner packaging, Dayco says QR codes are being printed on the packaging for instant access to the company’s detailed installation videos.
2013 Team E3 Racing Sponsorship Contest Goes Live
The lucky 12 first-tier winners will drive home with $500 in cash, 16 E3 Spark Plugs, official apparel and decals for themselves and their teams.
Casite Unveils New Packaging And Marketing Materials
Enhanced look is designed to increase visibility to consumers and help distributors and retailers sell more products.
CARDONE ‘Solutions From The Bench’ Sweepstakes Ends Soon
All entrants will be entered to win one of eight Snap-on gift cards.