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WIX Filters Announces ‘Fast Cars and Country Stars’ Sweepstakes Winner

Chicago native wins “dream of a lifetime” trip to Nashville and Bristol Motor Speedway in August.

Mallory Ignition Partners with Roush Yates

Products developed through this strategic partnership will give customers the best of both worlds, according to the two companies: Mallory Ignition’s decades-long experience in ignition product development combined with Roush Yates’ world-renowned reputation for racing engineering and technical accuracy.

Winner Announced for Raybestos ’32 Roadster Matco Tool Chest

A Hollywood Hot Rods “signature edition” finds a new home in North Dakota. The tool chest, officially named “Respect Tradition,” was customized by Matco with licensed imagery from Hollywood Hot Rods. It has a suggested retail value of $5,700.

Shell and Pennzoil Announce Their Return to the Indy 500 with Veteran Driver Helio Castroneves

In April, Shell and Penske Corp. announced a multi-year cross-business alliance to begin with the 2011 racing season. The two brands say the alliance will allow them to expand their motorsports presence to include primary sponsorship of 2004 NASCAR Sprint Cup Series champion, Kurt Busch and the No. 22 Dodge, as well as associate sponsorships promoting Shell V-Power and Pennzoil Ultra with IZOD IndyCar Series drivers Helio Castroneves, Will Power and Ryan Briscoe.

NASCAR Contingency Awards to be Streamed Live Today at NASCAR.com

Awards presentation to feature well-known aftermarket execs from some of the industry’s biggest brands.

Holley Performance Successfully Reorganizes and Emerges From Chapter 11

Company reports improved capital structure, liquidity.

Highlights from GAAS 2010, Day One

Counterman Editor Mark Phillips has been reporting back from the 15th annual Global Automotive Aftermarket Symposium, which kicked off yesterday and wraps up today in Chicago. Here, Phillips provides some key highlights from a number of yesterday’s presentations.

WIX Filters Partners with Joe Gibbs Racing on Heavy Duty Hauler Sweepstakes

Innovative sweepstakes and new point-of-sale materials are the latest joint marketing effort in a 17-year relationship between WIX and JGR.

Win a NASCAR Trip with NUCAP’s RagingMechanic.com

TORONTO — Professional mechanics have a chance to win a VIP trip to a NASCAR race weekend when they enter the “Raging Mechanic” video contest. The videos should depict a difficult brake service situation. The winner will be determined by online voting. The contest, sponsored by NUCAP Industries Inc., and supported by major aftermarket brands,

Executive Interview with Michael Tate, General Manager, MAHLE Clevite Inc.

In September, Michael Tate joined MAHLE Clevite as general manager. He brings 26 years of aftermarket experience to MAHLE Clevite, most recently with SPX Service Solutions. In addition to SPX, Tate held a variety of sales management positions with such companies as Parker Automotive, Dorman Products and Phillips & Temro Industries. As GM of MAHLE Clevite, Tate has management responsibility for all North American Aftermarket activities for the MAHLE Group, which includes MAHLE Clevite Inc., MAHLE Clevite Canada, ULC and the Aftermarket division of MAHLE Componentes de Motores S.A. de C.V.