Executive Interview with Lee Murray, General Manager, Dana Engine Parts Division
In this week’s Executive Interview, we hear from Lee Murray, general manager for Dana’s Clevite Engine Parts Division. Murray assumed this role in April 2006 and has responsibility for all functions associated with the Clevite, Perfect Circle and Victor Reinz brands. He originally came to Clevite in 2004 as vice-president of marketing. Join us as Murray talks about the sale of Dana’s Engine Parts division to MAHLE, the general health of the engine business and more.
Pronto Names WIX Filters Supplier of the Year for Marketing Excellence
WIX Filters has been named the 2006 Supplier of the Year for Marketing Excellence by the National Pronto Association, recognizing the filter manufacturer for its ability to create and execute impactful marketing initiatives.
The Plan Behind Plan-o-grams: How Smarter In-Store SKU Placement Can Dramatically Improve Sales
For decades, auto parts retailers and jobbers alike have attempted to prop up eroding profit margins by lowering product cost or increasing prices. Between the growth of retail chains and the evolution of program groups, product cost reductions have been exhausted. Now, through category management research, and plan-o-gram development, today’s parts stores can effectively change the profitability mix of the parts their customers buy.
R. L. Polk & Co.’s Ask the Industry Looks at the Value of Motorsports Marketing Programs
Racing. Fortune magazine has called it the “fastest-growing, best-run sport.” One in three Americans consider themselves fans. And, today, businesses across all industries want a part of the action.Over the past decade, motorsports marketing and racing sponsorships have become among the most successful and lucrative vehicles for building brand awareness, so much so that companies today have executives dedicated solely to building their brands through motorsports marketing efforts. For this week’s Ask the Industry, we asked a number of aftermarket businesses that are active in motorsports marketing and racing sponsorships to tell us what they get out of it and where they see it all heading.
Executive Interview with Duane Miller, Executive Director of GM Service and Parts business channels – GM Service and Parts Operations (SPO)
This Executive Interview features Duane Miller, who is the Executive Director of GM’s Service and Parts business channels (GM Service and Parts Operations [SPO]). Miller was appointed to his position back in April 2005. He took time from his busy schedule to discuss with AftermarketNews.com his new responsibilities, the outlook of ACDelco going forward and how “Real Car Guys” know ACDelco.