Mopar’s Pat Muldoon to Lead Vehicle Development for Venchurs’ New Specialty Vehicle Division
Muldoon brings two decades of engineering high-performance vehicles to guide vehicle development at Venchurs Vehicle Systems.
Chip Foose to Design, Build This Year’s WD-40/SEMA Cares Vehicle
The vehicle, which will be unveiled at the SEMA Show in Las Vegas Nov. 1-4, will appear at select West Coast auto-related events and then be auctioned off at the Barrett-Jackson Classic Car Show and Auction Jan. 21 in Scottsdale, Ariz. Proceeds of the sale of the vehicle will go to Childhelp and The Victory Junction Gang Camps children’s charities.
Winner Announced for Raybestos ’32 Roadster Matco Tool Chest
A Hollywood Hot Rods “signature edition” finds a new home in North Dakota. The tool chest, officially named “Respect Tradition,” was customized by Matco with licensed imagery from Hollywood Hot Rods. It has a suggested retail value of $5,700.
Federal-Mogul Launches ‘Totally MOOG’ Promotion for Professional Technicians
Totally MOOG ‘Play to Win!’ game piece offered with qualifying MOOG chassis part purchase.
Hollywood Hot Rods to Build Raybestos Brakes Roadster Pickup
Troy Ladd commissioned for hot rod build in 2010 giveaway promotion.
Shell Leverages NASCAR Team Sponsorship to Develop Sales, Branding Programs for Wholesalers, Retailers
Shell is leveraging its relationship with Richard Childress Racing (RCR), Kevin Harvick and the No. 29 Shell-Pennzoil car in an effort to drive traffic and sales at Shell branded service stations in the U.S. Since the company’s re-entry into the sport last year, Shell has created a number of national and local brand-building opportunities for wholesalers and retailers by providing chances for them to become a part of the NASCAR ‘buzz.’
Affinia Under Vehicle Group Announces Raybestos Spicer 2007 Promotions
This week at AAPEX, Affinia Under Vehicle Group announced an extensive lineup of sales promotions for 2007 designed to increase customer sales and raise brand awareness for Raybestos brand brakes and Spicer chassis. The 2007 promotions schedule includes a series of promotions targeted to reach warehouse distributors, countermen and installers, including the Raybestos brand brakes and Spicer chassis Box Top Promotion and the “Raybestos Spring Sizzle Sweepstakes.”
Edelbrock Launches New Web Site
While the company is usually encouraging customers to test drive its many performance products, this time Edelbrock wants customers to take its newly revamped Web site www.edelbrock.com for a spin. Already a popular destination for high-performance enthusiasts, the Web site has been “retooled,” making it easier to find products, tech info and the latest company news.
New Book Tells the Story of Edelbrock
A new 325-page hard bound book tells the history of the performance aftermarket industry as it unfolds around Vic Edelbrock Sr. and other pioneers of performance. Names like Wally Parks, Alex Xydias, Ed Iskendarian and Ed Pink are intertwined in the story about the beginnings of the Edelbrock Equipment Company in the late 1930s.
Winner Named in CARQUEST/Champion Spark Plugs Sweepstakes
Tom Smith, a CARQUEST technician from Meshoppen, Pa., was named grand prize winner in the “Winning Combination” sweepstakes sponsored by CARQUEST and Champion Spark Plugs. The sweepstakes featured a crossword puzzle in which professional technicians and CARQUEST counter professionals answered basic questions about the features and benefits of CARQUEST Spark Plug Wire Sets and Champion Spark Plugs. All correct entries received from Sept. 1 through Nov. 30, 2004, were eligible for the random prize drawing.