LAS VEGAS – This week at AAPEX, Affinia Under Vehicle Group announced an extensive lineup of sales promotions for 2007 designed to increase customer sales and raise brand awareness for Raybestos brand brakes and Spicer chassis. The 2007 promotions schedule includes a series of promotions targeted to reach warehouse distributors, countermen and installers, including the Raybestos brand brakes and Spicer chassis Box Top Promotion and the “Raybestos Spring Sizzle Sweepstakes.”
“From high-profile NASCAR sponsorships to lucrative sweepstakes and special offers, Affinia Under Vehicle Group has designed a full year of creative sales promotions and integrated marketing programs to help our customers drive sales and grow their business,” said Ken Myers, marketing manager of branded products for Raybestos brand brakes and Spicer chassis.
Launching in January and running throughout 2007, Raybestos brand brakes and Spicer chassis promotions are supported by brochures that detail the promotion for participating auto parts stores, in-store posters and point-of-sale materials to help promote the programs, and news releases to publicize the promotions and generate additional product purchases and brand awareness. Details of each 2007 promotion can be found in the Raybestos brand brakes and Spicer chassis 2007 Sales and Promotions Planner.
The Raybestos brand brakes and Spicer chassis 2007 Promotions Schedule includes:
Raybestos Brake and Safety Center Loyalty Program – Running throughout 2007, the Raybestos Brake and Loyalty Center Program provides access to Raybestos brand brakes product and marketing resources. Available online to members only, participation in this program demonstrates to customers a dedication to quality service and state-of-the-art training.
Raybestos and Spicer Box Top Promotion – The Raybestos and Spicer Box Top Promotion enables distributors to increase awareness of the brands, drive sales of products and build customer loyalty, while giving customers the opportunity to receive a commemorative sports plaque honoring their favorite athlete or team. Customers can use Raybestos and Spicer box tops to dramatically reduce the price of these collectibles. Normally priced at close to $250, the sports plaques will be available to customers for only $129, plus shipping, handling, and 10 box tops.
Raybestos Rookie of the Year Cabinet – By purchasing a Raybestos Rookie of the Year tool cabinet from January 1 to April 30, shop owners are bringing more than a piece of valuable NASCAR history into their shops. Featuring the last seven Raybestos Rookie drivers, including Kyle Busch, Kevin Harvick, Matt Kenseth and Tony Stewart, each unit is stamped and numbered, making it a commemorative limited edition.
Raybestos Cabinet Program – Enhancing the Raybestos Rookie of the Year Cabinet promotion, for every durable three-foot tall Raybestos Rookie of the Year Cabinet purchased, customers will receive Raybestos brand premium brakes for free. Visit http://www.raybestos.com for more details.
Raybestos Spring Sizzle Sweepstakes – The Raybestos Spring Sizzle Sweepstakes, running from February to April, comes with a promotional kit including a toolbox grill ideal for camp sites, the beach, or the backyard – plus a certificate for six sets of Raybestos friction pads and a chance to win one of four MAC 19-drawer work stations worth more than $4,500. The work stations are equipped with aluminum drawers, ball-bearing slides, heavy-duty castors, and a powdercoat finish.
Apparel Program – The Affinia Under Vehicle Group has a wide variety of quality Raybestos brand brakes and Spicer apparel to help build local promotions or reward staff and customers. Visit us online at www.raybestos.com to see the full line of hats, shirts, jackets, clocks, signs and even go-karts.
Spicer Steering & Alignment Center Loyalty Program – The Affinia Under Vehicle Group provides many resources and business building tools available to customers through the Spicer Steering & Alignment Center Loyalty Program. By signing up for one of three sales driving kit configurations, participants can enjoy great features like online technical bulletins, downloadable marketing materials and promotional kits, and much more. Visit http://www.spicerchassis.com to see the complete list of benefits.
Spicer Chassis Cabinet Program – Customers who purchase a tough Spicer Cabinet, designed to protect and store Spicer Professional Grade Chassis parts, will receive a cabinet full of parts for free.
Affinia At-Track Hospitality – If there’s a WD, auto parts store, or service center out there that hasn’t already discovered the OE quality and superior customer support of Raybestos brand brakes and/or Spicer chassis, the brand’s parent company, Affinia Group, is again sponsoring great incentives such as helpful changeover kits, NASCAR tickets and at-track hospitality events to encourage new businesses to make the switch to Affinia.
