TRICO Refreshes 2013 U.S. Application Guide
The 248-page guide contains detailed listings of wiper blades and washer pump product lines, an interchange guide and a complete directory of retail merchandisers and cabinets.
Trico Products Introduces TRICO Ice Premier Extreme Winter Weather Blade
Available now, TRICO Ice is designed with a form-fitted boot that guards critical wiper components, yet allows complete flexibility, according to the company. A Teflon-infused rubber element resists tearing and ripping in sub-zero temperatures while eliminating chatter for a smoother, quieter wipe, the company says.
TRICO EX Factor Promotion Rewards Fall Wiper Sales
The top individual counterperson or technician who sells or installs the most TRICO Exact Fit, Teflon SHIELD, TRICO Flex, TRICO NeoForm or TRICO Force blades between Sept. 1 – Nov. 16 will win the Ultimate Exotics Racing Combo Ten-Car VIP Experience in Las Vegas for themselves and a guest.
TRICO Featured on Car Care Promotion with Lauren Fix
The segment aired on hundreds of broadcasts and syndicates in major markets across the United States including Los Angeles, New York and Boston, and was heard as part of several radio programs that highlighted the importance of proper car maintenance throughout the year.
TRICO Wiper Blades Now Available at O’Reilly Auto Parts
Trico wiper blades are now available in more than 3,800 O’Reilly Auto Parts stores as well as the retail chain’s website.
TRICO Releases Canadian Wiper Application Guide
Including new 2012 models as well as many 2013 models that are on the road today, the 256-page guide provides a comprehensive interchange section and highly detailed listings of retail merchandisers and cabinets that are prepared in an easy-to-use format, Trico says.
TRICO Products Wins Two Chrysler Group Supplier Awards
The awards, which recognize Chrysler Group suppliers in 12 judged categories, measure all suppliers in the areas of innovation, quality, delivery, cost, warranty, partnership and a focus on product execution and excellence. More than 1,400 global suppliers, Chrysler Group and Fiat S.p.A executives attended the event at the Fox Theatre in Detroit.
TRICO Earns Advertising Recognition for TV Spots
TRICO won two bronze “Tellys” for its 15- and 30-second commercials at the 33rd Annual Telly Awards, as well as Best in Show at the Advertising Club of Buffalo’s 2012 ADDY awards ceremony.
New TRICO Trade Website Features Popular Online Catalog
Since the site’s October 2011 launch, it has hosted more than 80,000 visitors per month from both trade and consumer visitors using the online catalog as well as the “Find Your Wiper Size” feature, Trico says.
TRICO Releases 2012 Heavy Duty Application Guide
Updated with a new design and product page layout, the guide’s 80 pages present TRICO’s comprehensive line of high-quality wiper blades designed for rugged, heavy-duty vehicles.