Free ‘How To’ Car Care CD and DVD Now Available
BETHESDA, MD — With Fall Car Care Month in October right around the corner, the Car Care Council reminds industry companies and organizations that its “How To” CD and DVD is available at www.carcare.org. The CD and DVD contain extensive information and marketing materials to help vehicle service providers get actively involved in Fall Car Care
ASA Appeals to Committees Involved in Climate Change Proposals
WASHINGTON, DC — The Automotive Service Association (ASA) has urged members of both the U.S. Senate and U.S. House of Representatives to include a new emissions testing requirement in global warming legislation that is expected this fall. ASA sent a letter to members of the Senate Committee on Environment and Public Works, the House Energy
From Counterman.com: Where Have All the Product Reps Gone?
This week, read Counterman columnist Gary Goms’ perspective on the loss of product reps in today’s world. "Like the last of the dinosaurs, a few product reps are occasionally spotted in the steamy, warm climates of trade shows," Goms said. "But rarely are they spotted in an auto repair shop advising the installer how to use a product or how to sell its benefits to the paying customer."
Brake Parts Inc. Advances Consumer Education During Brake Safety Awareness Week
Brake Parts Inc. is a major supporter of the nationwide Brake Safety Awareness Week sponsored by the non-profit Motorist Assurance Program (MAP). The nationwide education program is scheduled for Aug. 26-Sep. 1. Motorists can receive a free brake inspection at thousands of participating automotive service centers across the country. Additionally, the participating service centers will be handing out free literature that discusses the importance of properly maintaining their vehicles.
Executive Interview with Ric Alameddine
This week we talk with Ric Alameddine, vice president of marketing, North American Aftermarket, for Tenneco Inc., manufacturer of Monroe shocks and struts, Monroe premium brakes, Walker exhaust products, DynoMax performance exhaust, Rancho performance suspensions and shocks, and DuPont Car Care appearance and performance chemicals. In our exclusive interview, Alameddine talks about Monroe’s foray into the brake category and how the company keeps its branding and marketing initiatives fresh.
ASA Announces New Board of Directors, Honors Member Achievements at Annual Convention
The Automotive Service Association (ASA) held its annual convention May 3-5 at the Gaylord Opryland Resort and Convention Center in Nashville, TN. The event provided a forum for several association leadership activities, including open meetings of the ASA board of directors and affiliate assembly; a State of the Association address by Ron Pyle, ASA’s president and chief staff executive; and the installation of the new board. Also during the third annual "Celebration of Excellence," ASA recognized special achievements of its members and industry partners.
New Website Focuses on Ride Control Education
As part of an industry-wide consumer awareness program, Tenneco’s new website can help teach drivers about the role of shocks and struts play in daily driving and vehicle safety. The site – at http://www.MyShocks.com – was developed as part of Monroe’s “Safety Triangle” campaign and emphasizes the suggested 50,000-mile shock/strut replacement schedule and the importance
From Counterman.com: Mitch’s World — Friction Can Result in Excessive Heat
By Mitch Schneider The ‘chirp’ was unmistakable, the kind of noise that could only come from one wheel locking up while the other three remained free. The fact that the vehicle, a 1990 four-wheel drive Suburban, “symptomized” directly in front of the office door didn’t hurt either. An inspection revealed a host of problems, not
R. L. Polk & Co’s Ask the Industry: Great Ideas for National Car Care Month Events
National Car Care Month (NCCM) officially begins in just under a week, but there’s still time to take a few cues from current NCCM participants and plan your own great event. To mark NCCM, automotive repair shops, parts stores, distributors and vocational schools throughout the country will offer free vehicle check-up events and car care aware fairs for consumers, according to the Car Care Council, the organization that spearheads the campaign. During these events, automotive technicians check the vehicle’s lubricants and fluids, windshield wipers, belts and hoses, the battery, tires and lighting. But many aftermarket organizations go way beyond simply offering vehicle safety inspections, developing events that showcase the aftermarket industry and also reach out to their communities.
Motorist Assurance Program to Launch Aggressive Automotive Trade, Consumer Outreach Initiative in 2007
BETHESDA, MD – The non-profit Motorist Assurance Program (MAP) has announced it will launch an aggressive automotive trade and consumer outreach initiative in 2007 to help build consumer trust and satisfaction with the automotive maintenance and repair industry. MAP President Lawrence Hecker said the campaign will include advertising, editorial placements, public service announcements for broadcast