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VP Racing Fuels Named Official Fuel Of Motovicity Never Lift Event

Never Lift 2019 returns for its second event and will bring together some of the fastest cars, top performance brands and best builders and shops to throw down for $38,500 in cash prizes and will feature more than 200 high-powered vehicles competing for top speed in six classes.

NPW’s F.A.S.T. Expo To Feature Meet & Greet With NASCAR Great Tony Stewart

Winning NASCAR driver, successful team owner and noted philanthropist Tony Stewart will make an appearance at the NPW F.A.S.T. Expo from noon to 2 p.m. on Jan. 27 to sign autograph’s and meet fans.   

NHRA Top Sportsman Don O’Neal Unveils New NGK/NTK Sponsored Car

O’Neal has used NGK racing spark plugs in his 1999 Monte Carlo 632 Big Block Chevy engine with three-stage nitrous for the past five years and now O’Neal will look to use NTK engine sensors in a new race car. NTK is a member of the NGK Spark Plugs family of brands.

VP Racing Fuels Adds New Business Development Consultant In Europe

Peter Coleman has sales and marketing experience with STP and Armor All, and most recently was brand manager for Bridgestone.

Bibendum Builds Momentum As Michelin Becomes World’s Most Valuable Tire Brand

Japanese brands slip as Bridgestone, Yokohama and Sumitomo all fall in value. Chinese tire brands gain traction as they begin to challenge for top 10 ranking in the annual Brand Finance report.

ExxonMobil To Become Red Bull Racing’s Official Fuel And Lubricant Partner

The partnership includes engineering support to develop the next-generation of high-performance lubricants and fuels.

Canadian Football League Partners With Uni-Select’s Bumper To Bumper In Grey Cup Playoffs

Bumper to Bumper will be highly visible throughout the CFL postseason, including the Eastern and Western Finals in Ottawa and Calgary as well as the 104th Grey Cup presented by Shaw in Toronto at BMO Field on Nov. 27.

Mopar And Pennzoil Announce Sponsorship Of Leah Pritchett-Piloted NHRA Top Fuel Dragster

Don Schumacher Racing driver Pritchett will compete at select events in 2016 and debuted the blue Omega M on her dragster at the 37th annual Mopar Mile-High NHRA Nationals.

Cooper Tire & Rubber Co. Names Bryan Hesse Vice President Of Marketing For North America Tire Operations

Hesse brings more than 25 years of experience in global marketing, sales, product development and engineering to Cooper.

SEMA Hall Of Fame Names 3 New Members

Matt Agosta, Chip Foose and Gary Hooker will receive one of the industry’s highest honors and will be inducted into the SEMA Hall of Fame.