Goodyear Selects Boston-Based Arnold Worldwide for Ad Creative
Goodyear Tire & Rubber has handed over responsibility for the creative and image advertising and marketing for its Goodyear and Dunlop brands to Boston-based Arnold Worldwide. The agency network has four full-service offices throughout the U.S., including its Boston headquarters, New York City, Washington D.C. and St. Louis.
From the Inside: Executive Interview with Craig Anderson, President, Hercules Tire & Rubber Co.
Our latest edition of “Executive Interview” features Craig Anderson, president of Hercules Tire & Rubber Co. While Hercules has grown quietly, preferring to remain out of the spotlight, every year brings line expansions, new products and other enhancements designed to help its members and dealer customers grow their businesses. Even after selling off its core retreading business, Hercules posted its best sales year ever in 2002, and again in 2003, and saw each of its divisions turn a profit in 2003. Craig Anderson, president, sat for an interview with Jim Smith, editor of Tire Review magazine in April. The two discussed how the changes impacted Hercules, the company’s plans in the future, and how he sees the market moving in the near-term.
Cooper Tire to Sponsor Saturn Motorsports Racing Program
Cooper Tire & Rubber and its subsidiary Mickey Thompson Performance Tires and Wheels, has announced a new sponsorship and supply agreement with Saturn Motorsports. The agreement positions Cooper Tire as a major associate sponsor of the Saturn Motorsports Pro FWD Ion, driven by three-time world champion and current NHRA point’s leader, Lisa Kubo. Cooper Tire will also title sponsor a Saturn Motorsports tuner car slated to compete later this year in Sport FWD.
Executive Interview with John Washbish, President – Customer Relationship Management, Dana Automotive Aftermarket Group (AAG)
Every other week, aftermarketNews.com offers an interview with a high-profile individual in the automotive aftermarket. We give executives free rein to express their views on anything from the state of their corporations to recent legislative news to future trends in their niche markets. Here you see what matters to the newsmakers themselves.