Goodyear Selects Boston-Based Arnold Worldwide for Ad Creative - aftermarketNews

Goodyear Selects Boston-Based Arnold Worldwide for Ad Creative

Goodyear Tire & Rubber has handed over responsibility for the creative and image advertising and marketing for its Goodyear and Dunlop brands to Boston-based Arnold Worldwide. The agency network has four full-service offices throughout the U.S., including its Boston headquarters, New York City, Washington D.C. and St. Louis.

AKRON, OH — Goodyear Tire & Rubber has handed over responsibility for the creative and image advertising and marketing for its Goodyear and Dunlop brands to Boston-based Arnold Worldwide. The agency network has four full-service offices throughout the U.S., including its Boston headquarters, New York City, Washington D.C. and St. Louis.

Arnold Worldwide will produce the ongoing Goodyear and Dunlop brand product advertising, while Akron, Ohio-based Hitchcock Fleming & Associates will continue to provide Goodyear with product, promotional and retail advertising support.

The two agencies have worked cooperatively in recent months, in support of the launch of Goodyear’s new Assurance tire line — which included a print and electronic ad campaign — Goodyear’s first product-driven advertising campaign in five years.

For more information, go to: www.goodyear.com.

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