Photo of the Week: Tennessee Automotive Students Win $3,500 in Tools and Equipment
Tomorrow’s Technician ( T2 ) magazine Editor Ed Sunkin (front row, left) poses with automotive students at the Tennessee Technology Center in Jackson, TN. Last week, Tomorrow’s Technician and Delphi representatives visited the class, which was selected as the winner of the magazine’s monthly pop quiz. As the winner, the class was awarded with $3,500
Aftermarket Marketing Best Practice: SEO Should Be an Extension of Your Marketing Efforts
This week, The Catevo Group presents its recommendations of best practices for Search Engine Optimization and why it should be an important part of your marketing plan in 2008.
New Digital Television Network Launched for
NEW YORK – A new Internet television network for motorheads, called Torque.TV has been launched. The network will offer full screen, broadcast quality video entertainment for vehicle enthusiasts around the globe. From muscle car to vintage collectors, tuner to concept car aficionados, and chopper to sport bike owners, enthusiasts will find tailored content to suit
Tomorrow’s Technician Magazine Re-launches Enhanced Website
Babcox Publications has announced the redesign of the Tomorrow’s Technician (T2) website — www.tomorrowstechnician.com – providing users with improved navigation, an in-depth training center section, community-based postings and other exciting features for both students and instructors. The redesigned website enables quick access to back issues, along with an improved article/content search function. Other materials, such as printable T2 Crossword Puzzles and Pop Quiz documents, are now archived in an easily accessible format.
Herman Trend Alert: Sharing Language Resources in a Flat World
One interesting development of our increasingly flat world (thank you, Thomas Friedman) is the global expansion of business. We learned long ago the value of using the local language when speaking or training in a foreign country. Even the attempt to speak the local language (except perhaps in France) establishes an audience connection which, particularly for a speaker, is very valuable. When we visited Malaysia recently to speak for ETELS [Training Networks], we learned some Malay, the language of Malaysia, and used it in our workshop. While not everyone is a polyglot, anyone visiting a foreign country will benefit from learning the language before departing. Until now, your choices for learning were Rosetta Stone or other digitally-based programs or finding a local tutor. Now, there is an alternative, and the best part is — it’s free.
Mary Aichlmayr, Tire Review Managing Editor, to Join the Advisory Panel of Ask Patty
AskPatty.com, Inc., announced today that Mary Aichlmayr, managing editor of Tire Review magazine, will join the automotive advisory panel of industry-expert women for their new woman’s portal, Ask Patty. The Ask Patty website, http://www.askpatty.com, which launched June 8, 2006, provides a safe place for women to get advice on car purchases, maintenance and other automotive related topics online.
NASCAR Champion Parsons Dies of Cancer-Related Complications
From Associated Press via MEMA Industry News Benny Parsons, a taxi driver who became a NASCAR champion in 1973, died Tuesday from lung-cancer complications, his son Keith said. He was 65. Parsons died in Charlotte, NC, where he had been hospitalized since December 26. A member of NASCAR’s 50 greatest drivers and a lovable fixture
Herman Trend Alert: Internet Recruiting and
As the saying goes, “Information wants to be free.” Savvy job-seekers know this. Millions of people go online every day to research companies and compare potential employers. Company web sites, job boards and other recruiting sites, and blogs posted by disgruntled former employees and upset customers provide a treasure trove of information to help us make career decisions.
The Week In Review (Aug. 21-25, 2006)
THE WEEK IN REVIEW (August 21-25, 2006) _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ ASSOCIATION & LEGISLATIVE NEWS: _______________________________________________________________________________________________________ _______________________________________________________________________________________________________ ASA to Communicate with Members through New Blog The Automotive Service Association (ASA) is among the latest in the aftermarket industry to launch a blog website. ASA’s new blog (http://blog.asashop.org) will provide commentary and analysis about the automotive service industry
AMI Web Site Receives Communications Award
The newly redesigned Automotive Management Institute (AMI) Web site, www.AMIonline.org , was recently recognized as an Honorable Mention Bronze Quill Award recipient from the International Association of Business Communicators (IABC). Sponsored by local chapters of IABC, the Bronze Quill Awards recognize excellence in business and organizational communications. Judged by leading professionals in the communications industry, awards are given based on conceptual strength, objectives and results achieved.